& Public Health England
Wrap your meat.
Peperami team up with Public Health England to draw attention to the health crisis facing young people; constantly increasing STIs. To remind people to use a condom Peperami will get rid of their own wrapper and release a new “Bareback” edition.
Fans go up in arms about the sudden
and unexpected loss of their favourite
Peperami let fans know they'll get their wrapper back when condom usage increases 20%.
Peperami filters will let fans show their support.
There is embarrassment around being seen buying condoms. By disguising them as Peperami we can make it easier for young people to buy protection.