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CADBURY
SECRET SANTA
With hundreds of thousands of chocolate bars to give away at Christmas, Cadbury's tasked us with exciting the nation about their free chocolate delivery service.
With the previous year's creative set in a sorting office, we told the nation the next step of the story: how the chocolate gets to them.
How to visualise chocolate traveling around the country? A giant purple train.
COVERAGE
TRAINS MADE PURPLE
COVERAGE
REACH
1
29
29M
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