Blackpool

A clean get away.

Fair Air

Choosing where to go on holiday is hard, particularly now.

Visit Blackpool has made that choice easier for you by launching Fair Air. What you pay depends on the air where you are. The worse the air the less you pay for your holiday to Blackpool.

Clean air shouldn't be a luxury and with Fair Air, it isn't.

Programmatic Billboard

Real time prices and the clarity of the board will change according to the pollution next to the board.

"Souvenairs"

Visitors won’t receive sand or rock, they’ll have fresh Blackpool air to take with them.

Next Campaign